Business
3 Challenges Facing the Hospitality Industry
Finding good help: With very low unemployment rates in most of the country finding and retaining good help is one of the greatest challenges facing the Hospitality industry. A recent blog article on the Orbital Shift website notes “According to Talent Management and HR, one third of employees quit their jobs after only…
Read MoreFive Tips to a Better Email Newsletter
Email marketing is a great and inexpensive way to keep your firm in front of perspective clients. It is also a wonderful way to develop repeat business from previous clients. Email marketing should be a part of every firm’s marketing strategy. Tim Asimos of Circle S Studio https://www.circlesstudio.com/insights/ offers some great tips for getting…
Read MoreTips For Sizing Images on Social Media
Facebook, Instagram, and Houzz are all social media sites that businesses can and should be taking advantage of. However each platform has different requirements for optimizing (sizing) the quality of your images you post online. In addition each social media platform treats copyright to the images differently. Let’s take a look at each of the most…
Read MoreTen Steps To Mastering Houzz
Ten Steps To Mastering Houzz Co-founders Adi Tatarko started Houzz as a side project in the midst of their troubled remodeling project. Today the social media remodeling platform, Founded in 2009 Houzz has over 25 million unique visitors per month, 40 million users, 1.5 million professionals with an organic listing or paid listing, 11 million photos…
Read MoreThe Other 20%
It is no secret that creative type businesses such as architecture, commercial photography, and ad agencies generate 80% or more of their commissions from referrals and repeat clients. As small business owners we are always worried. Is the well of repeat clients and referrals going to dry up in the future? One way to…
Read MorePreparing your Design for Photography
Architecture is a visual and creative medium best showcased with engaging photography. Before creating beautiful images of your design much preparation has to happen. The following tips will help you and your photographer eliminate surprises, control costs, and allow the creative juices flow. Eight tips before you start Photographing It is important for the…
Read MoreWork/Life Balance
In today’s competitive work environment, perspective employees expect a balanced work /life schedule. Many surveys rank work/life balance benefits as more important than rate of pay. In my previous career as a golf course manager work/life balance did not exist. Even in 2017 the golf industry still has not changed while other industries have made …
Read MoreInsurance, the four letter word.
We all have insurance, auto, life, health, home, contents, short term disability, long term disability, and liability for your business. It is hard to keep track of what you have and need. We can all agree it is always too expensive. However, do you have enough to cover you in the event of a loss?…
Read MoreWhat’s in a Name?
For many years my business has been known as Gary Summerton Photography. I photographed many weddings, family, and senior high schools portraits. I also created portraits for executives, architectural, product, and some food photography. It was a lot of specialties to put on a business card or website. In early 2016 I decide it was…
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